a 10 day broadcast campaign to encourage sign up to the Avios Awards Programme

Combining Radio with Social Media, TMGS Creative's expertise in creating distinctive programming for Broadcast and engaging a brand ambassador to experience the benefits of Avios on behalf of the audience.

We're about to get on the air... Twitter is primed!

The results were stunning...

  •  Over 2000 tweets in 5 days
  •  Boosting the Avios Klout score to 52!
  •  More than doubling @AviosSA twitter account followers
  •  reaching over 2 Million radio listeners on 5fm

 and blowing up Avios South Africa's membership!

Live radio via live execution on social media. It's never been done before!