a 10 day broadcast campaign to encourage sign up to the Avios Awards Programme
Combining Radio with Social Media, TMGS Creative's expertise in creating distinctive programming for Broadcast and engaging a brand ambassador to experience the benefits of Avios on behalf of the audience.
The results were stunning...
- Over 2000 tweets in 5 days
- Boosting the Avios Klout score to 52!
- More than doubling @AviosSA twitter account followers
- reaching over 2 Million radio listeners on 5fm
and blowing up Avios South Africa's membership!
Live radio via live execution on social media. It's never been done before!