Everyone's carrying a mic in their pocket and now with Social Media, it's a 50 million watt transmitter too!
The programme manager is a liar!
There is no science in radio, just people and TMGS Creative's Audience Intelligence device turns the people, into the programming!
Now watch the radio talent interact with the audience generated content...
Content gleaned from the interactive web/mobi site
Bam! You're on the air man!