At long last, the world cup on the continent where football is king.
While institutionalised sport sought to limit the opportunity, PUMA felt compelled to involve themselves in this first time ever world gathering. Apart from an existing investment in people, skills and natural resources on the continent, the 2010 World Cup presented Puma with the canvas on which to display the ethos of their business. To this end, PUMA united all of Africa in the South African World Cup and created a campaign designed to intellectually challenge within the arena of sport.
Partnered with the revolutionary Kehinde Wiley, Puma created pictures of Africa..... and TMGS CREATIVE put it on the radio via our notorious Radiocasts... always live on the air!
No one tells us how to put your brand on the radio effectively in Africa. Period.